HOW IT WORKS

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Visual analytics for the visual web.

Traditional social media is about text. Visual social media is about images. Yesterday's social monitoring tools aren't effective with today's visual platforms. To make sense of it all, Curalate combines sophisticated image recognition algorithms with scalable big-data technologies, providing analysis of your images at a pixel level, revealing true metrics for your products, not just your pages.

How It Works
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SOLUTIONS

Analytics

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We invented the ruler that measures your images.

  • Top products being shared organically from your website
  • Most popular pins and boards within your Pinterest account
  • Image-based traffic analysis, revealing ROI from Pinterest
  • Metrics for Instagram accounts, hashtags, and campaigns
  • Unparalleled analysis of your competition
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Pin-to-Purchase tracking. Seriously.

Attributing revenue to pins can be very tricky with Pinterest. Most analytics tools cannot reliably differentiate pins that originate from the same page on a website. As a result, these tools report on page popularity, not product popularity.

Curalate's visual analytics makes it the only platform that accurately associates your Pinterest referral revenue with the actual products that generated that revenue.

Now, you can determine your true ROI, optimize your ecommerce site, and make smarter decisions about your content and products.

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We read your images.

Consumers are increasingly talking about your brand using pictures, not words. You can no longer rely upon finding keywords to discover conversations about your brand. You need a new approach.

Curalate's image analysis technology succeeds where keyword search fails. We analyze every pixel of the images your fans share to identify your most engaged content.

Enhance your marketing initiatives by tuning into consumer preferences that you might have overlooked.

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Pick your competitors. Benchmark your progress.

Prior to Curalate, visual competitive analysis was non-existent.

Use Curalate to easily compare your performance to your competitors' across a number of KPIs.

Discover the types of images that resonate with your fans as well as your competitors’ consumers and make more informed decisions about your products, content, and visual merchandising.

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Consumer Engagement

consumer engagement

Fuel conversations about your brand.

  1. Respond to pins, repins, & comments about your images
  2. Reply to Tweets about your content originating from Pinterest
  3. Engage with your most influential & engaged advocates
  4. Monitor specific words representing sentiment or brand names
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New conversations, new customers.

On Pinterest, only about 10% of conversations mention your brand explicitly.

Curalate tracks visual conversations at the pixel level, which means we can discover engagement with your products - even if your brand is never mentioned.

Surface previously ignored conversations, discover new engagement opportunities, and activate brand advocates - right from our dashboard.

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Activate brand advocates.

2 out of 3 consumers make purchase decisions based on recommendations from other consumers.

On Pinterest and Instagram, consumers lover your brand. Curalate finds the users that are sharing your content the most, enabling you to sort by frequency and influence.

Start inviting the right consumers to become Pinboard contributors, cultivate organic conversations that drive purchasing, and take your relationships to the next level.

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Cut through the clutter.

Save your community and social teams time by quickly exploring conversations about your images with our dynamic keyword search. Find the endorsements that matter most to your brand and get to them. Fast.

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Promotions

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We've perfected Pinterest promotions.

  1. Power the most consumer-friendly promotions available on Pinterest
  2. Enable your contest to live anywhere and everywhere - your website, blogs, and Facebook
  3. Analyze entrants, impressions, organic growth, top images, and revenue – all from the Curalate dashboard
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The world’s easiest Pinterest promotions.

Pinterest promotions are broken. They require too many steps, are impossible to track, result in low engagement, and generate spotty ROI data.

Curalate fixes this, enabling you to build beautifully branded contests that are amazingly easy to enter.

Watch your promotions and revenue soar with Curalate promotions.

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Acquire new customers.

Reaching consumers in social isn't getting any easier.

So, when the world’s largest cruise operator, Carnival Cruise Lines, decided to grow its presence on the visual web, they turned to Curalate's promotions module to build, launch, and track their Pinterest promotion.

Carnival's followers grew 4x, Pinterest referral traffic to their website increased nearly 700%, and an astounding 45% of its entrants opted in to receive promotional emails, resulting in one of Pinterest's most successful promotions.

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Measurable, actionable results.

In addition to success metrics for your promotion, Curalate reveals actionable data for post-contest marketing efforts, enabling you to target entrants and use your data for ongoing marketing initiatives.

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Site Engagement

site engagement

Keep them onsite. Longer.

Use the content that consumers engage with the most on Pinterest and Instagram to captivate your site visitors.

With Curalate, you can identify your brand's trending content and feature that content in engaging ways.

Let customers discover products that are hot and get them to read content that's cool. All from one platform.

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Social Media

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Maximize investment in social.

Identifying high-quality content to share across your social channels can be a murky task.

Curalate’s dashboard reveals imagery that’s already been successful, providing proven content that can be shared across Facebook, Twitter, and Tumblr.

Take the guesswork out of your social media content strategy, share proven content, and increase your EdgeRank.

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ABOUT US

  • Apu Gupta Apu Gupta CEO/co-founder
  • Nick Shiftan Nick Shiftan CTO/co-founder
  • Brendan Lowry Brendan Lowry Marketing Manager
  • Melissa Ivone Melissa Ivone Designer
  • Todd McNeal Todd McNeal Software Engineer
  • Andrew Ward Andrew Ward Director of Business
    Operations
  • Louis Kratz Louis Kratz, PhD Software Engineer
  • Liz Madsen Liz Madsen Brand Strategist
  • Jen McIntosh Jen McIntosh Client Success
  • Olivia Saeger Olivia Saeger VP Brand Strategy
  • Deb Berman Deb Berman SVP Brand Strategy
  • Jacob Edelstein Jacob Edelstein Software Engineer
  • Rich Schumacher Rich Schumacher Software Engineer
  • Shippy Shippy Squirrel

Who We Are

See Our Story

Curalate is the world's leading marketing and analytics suite for the visual web, starting with Pinterest and Instagram. We help brands tell their story through imagery in order to drive consumer engagement, build brand awareness, and form stronger, more meaningful relationships with consumers.

Our offices are located in New York City and Philadelphia. We're startup veterans, social media savants, pixel pushers, and big-data bosses. And we're building something really great.

Still hungry for more? The kitchen's always open: hello@curalate.com

Interested in discussing the big picture?

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