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When FullBeauty Brands launched their first marketing campaign featuring user-generated content, it delivered a significant lift in purchases from previously lapsed customers.
And that had us thinking: How are other brands using UGC from a customer acquisition strategy?
In a social media world where more and more consumers are responded to “authentic” content, user-generated content has become a staple of advertising campaigns for brands like TechStyle and Parachute Home. In this webinar, we dive into why they’ve made these changes, how they measure success of those campaigns, and what you can do to get started.