Webinar Recording

CRO & Social Commerce: Conversions Rule Everything Around Me

At the risk of sounding like a lame Wu-Tang knock-off, Conversions Rule Everything Around Me. And that’s probably the same for you and your ecomm team.

Among the 1,100+ brands and retailers we work with, we see this mindset being adopted more often by everyone within the marketing organization, social teams included. That’s why, this month, we’re going deep in the weeds on conversion rate optimization.

We’re sharing specific examples of how social content is improving ecommerce KPIs and we’re also talking with Jon McDonald, founder and president of conversion rate optimization agency The Good. Jon’s team works with brands like adidas, Kleen Kanteen, Nike, and SnowPeak, and he’ll be sharing with us the framework they use to improve conversions. He’s also going to share some insights into the whys behind the social commerce examples we’ll be sharing.

Here’s what you can expect to learn:

  • Where to use social content and how that specific use can affect your funnel
  • Why social content works in those specific use cases
  • How to get started with conversion rate optimization

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