The Wisteria team was looking to connect with more of its customers, believing that this would result in more returning customers and ultimately more revenue.
The team needed a way to see what customers were doing with its products – how they were using them, what they liked about them, that opened the door to a conversation.
Working with Curalate, the team started collecting user-generated content and made this content shoppable by linking it to product detail pages. They deployed this content in a homepage gallery and across social channels.
When customers interacted with lifestyle content on Wisteria.com hosted by Curalate, they converted at a 135% higher rate, spent 266% more time on site and spent 28% more dollars than those who did not interact with this content.
88% of the revenue driven from lifestyle content on-site can be attributed to interaction with this content on product detail pages.