Accessorize wanted to make its website more inspirational and increase the customer’s ability to discover more products. The brand knew lifestyle and user-generated content could solve that problem, but wanted that content to be shoppable.
Accessorize started using Curalate to bring social content onsite, taking lifestyle and user-generated images tagged with #Accessorizer and pulling them into carousels and galleries throughout the site.
The brand also added category filters to their #Accessorizer gallery to help customers find lifestyle and user-generated content containing the types of products they were most interested in browsing.
Using social content onsite had meaningful impact across the funnel. When visitors engaged with social content on the brand’s website, time on site increased 150%, conversion rates increased 65%, and average order value increased 33%.