Sidecar + Curalate
Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.
Sidecar and Curalate work together to drive highly targeted visual discovery on Facebook. Sidecar’s machine learning algorithms use shopper data to dynamically segment Facebook users into groups based on purchase intent. These real-time, intent-based groups can then be served dynamic ads featuring rich, lifestyle images sourced from Curalate’s visual commerce platform. The result is improved ROAS and higher average order values for retailers, while delivering a better brand experience to shoppers.