In fashion, everybody seems to be striving to get on the A List. But for a select group of online style influencers, the Z List is where it’s at — a new destination focused on fashion and lifestyle for the home.
Z Gallerie has just launched a new, ongoing partnership with four tastemakers in the fashion and home spaces. Called the Z List, this group of influencers will collaborate with the fashion-forward home décor brand to curate their own style stories around both campaign-related and seasonally relevant products. The Z Listers will pick their favorite items from Z Gallerie’s collections and create their own distinct style “e-boutiques” prior to each major season. They’ll also share content about Z Gallerie on their blogs and social channels.
Meet the Z Listers:
- Blair Staky of The Fox & She is a Chicago fashion and lifestyle blogger specializing in home décor inspiration, recipes, entertaining and personal style. @thefoxandshe has 58,000 followers on Instagram.
- Chastity Garner is a Bay Area-based author and fashion blogger for curvy women at GarnerStyle. @garnerstyle has 206,000 Instagram followers.
- Jennifer Wagner Schmidt is the Washington, D.C.-based founder of JWS Interiors and an interior design blogger. @JWSInteriors has 83,000 Instagram followers.
- Anthony D’Argenzio is the founder and Creative Director of Zio & Sons, a New York creative collective, whose work encompasses creative styling and strategy. @zioandsons has 71,000 Instagram followers.
“We’ve seen tremendous engagement across marketing channels in our previous influencer partnerships,” said Loren Mattia, Content Marketing Manager at Z Gallerie. “Our customers are really excited and inspired to see fashion and home tastemakers style our products. In developing the Z List as an ongoing partnership, we’re building engagement and deepening the relationships over time.”
Style is very personal. Each of the Z Listers were selected for their unique and differentiated style aesthetics, which the brand hopes will inspire a broad range of customers to make Z Gallerie their own. The influencers get exclusive access to products each month, lookbooks and brand materials before they’re released to the public so they’re always at the forefront of the latest news coming from the brand.
Using Curalate, Z Gallerie makes its Instagram account shoppable, showcases fan photos on its website and connects with influencers to build collaborative relationships which ultimately lead to more people discovering its products. For the Z List project, the brand/influencer partnership centers around Curalate Share, a product that allows the Z Listers to share the content they plan on posting, then lets Z Gallerie’s team easily provide feedback and answer any questions they might have.
“Managing these partnerships effectively requires us to have the right tools,” said Mattia. “Share makes it really easy for Z Listers to share their content with us and allows us to provide feedback on it in one central place. We can then easily publish stories across our social platforms and the Fanreel gallery we have designed specifically for the Z List.”
Although the Z List contains four influencers at the moment, Mattia said expanding the list is “definitely part of the plan for the future.”
Looking for ways to discover influencers who have an authentic voice? Check out Curalate Explore, which can help you find influencers to work with, form relationships with micro-influencers and find high-quality content piece-by-piece.