The internet is an increasingly visual place. In fact, more than 3 billion photos are shared every day on Facebook, Facebook Messenger, Instagram, Snapchat and WhatsApp. That doesn’t even measure the countless videos shared on those channels as well.
What does it all mean? Imagery will pave the path to consumers’ hearts for the foreseeable future. Communicating visually is the fastest way to get your message across and have people discover your brand. Here’s why:
1. Consumers communicate visually
Given a choice between receiving information through a wall of text or an image, which would you pick? You’d probably pick the image, and many of your customers would do the same.
Images are so powerful because they transmit information so quickly. Images blow text out of the water: According to communication research, our brains process visuals 60,000 times faster than text. That said, it’s no mystery why we prefer soaking up images in a snap instead of slogging through mountains of text.
From the statistics presented in Mary Meeker’s 2016 Internet Trends report, it’s clear that image consumption will continue to rise in the near future. So, give the people what they want! Publishing more images will benefit you in an age where consumers want their information now.
2. Images get higher engagement across the board
Need more proof that images are running the table? Check out these statistics:
- 63% of social media is comprised of images.
- Facebook advertisers enjoy 65% increased engagement from their target audiences with visual content.
- Adding a photo link to your tweet can increase retweets by 35%.
- Visual content is 40 times more likely to be shared on social media.
That’s just a sample of the engagement nirvana you’ll find by using images. Through a few statistics, we can glean a super-useful nugget of wisdom: Publishing images gets people talking about you and sharing your content. (Take a look at the high-engagement Forever 21 got on Twitter, where they use an image in pretty much every post.
Summer adventures ?? pic.twitter.com/D4OmUFhVWk
— Forever 21 (@Forever21) July 14, 2016
What’s more, getting your followers to share your content is important because it’ll increase your sales. According to Nielsen, advice from family and friends is the most persuasive way consumers learn about new products. So, start posting more images. They’ll get shared more often and you’ll make more sales. How awesome is that?
3. It’s way easier to source images
The benefits of image marketing keep piling up. Not only are consumers attracted to images and share photos more frequently, but images also tend to be some of the easier content types to create.
For example, if you want to tell your social media followers about a cool staff event you just had, you can create a whole blog post about it… or you can just snap a photo. (As we discussed earlier, that photo is likely to perform better on social media too!)
Or if you want to tell your followers about a few new products you’ve created, you can painstakingly write in-depth descriptions about each of them — or you can simply share a few stunning product photos and link those photos to detailed description pages.
Essentially, stepping into visual marketing means you’ll create a content shortcut for yourself. It’s generally much easier to create photo content at volume than it is to create a ton of text-based content. That means you’ll produce more material that helps you stay at the top of customers’ minds.
As an added bonus, you can source user-generated images at scale from your audience — which means you’ll unlock a wellspring of fresh, authentic content. Check out Fanreel, which makes collecting user-generated content a breeze.
If you’d like to learn how to harness the power of visual marketing, check out The Complete Guide to Visual Commerce: How to Command Attention in a Content-Driven World.
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