It’s crazy to think of how far visual commerce has come. Three or four years ago, the concept of “visual commerce” was still pretty novel. Marketers were creating and sharing tons of content to build awareness, but the idea that they could use it to convert consumers at every stage of the purchase funnel seemed to be lost on many.
That’s no longer the case. Today, brands are hustling to make their visual assets actionable in marketing channels like Instagram, Facebook, email and their e-commerce sites. And it’s paying off:
- David’s Bridal is seeing a 102% increase in time-on-site upon turning its imagery into online storefronts.
- Dune London experienced an 82% jump in revenue since integrating user-generated content (UGC) onto its website.
- Swiss chocolatier Lindt has seen its clickthrough rate climb 178% after publishing inspirational content on Instagram.
Marketers are definitely seeing the value of visual commerce. And as we roll into the coming year, there are some new trends to keep top of mind to meet consumers’ needs.
Step up your visual commerce game in 2018
Have you been in the visual marketing game for some time? Chances are – you’ve got a solid understanding of the types of images that resonate with your audience. That’s a great start, but if you plan on crushing it in 2018, now is the time to kick your strategy up a notch.
Consumers don’t just want to be inspired; they want to turn those influential pieces of content into reality. So, make it easier for them to discover inspirational content on all of your channels; give them personalized experiences; and most importantly – make it easier than ever to buy the products they discover.
Interested in learning more about how Curalate can help you brand foster discovery and sell more effectively online? Contact sales today. On average, our clients achieve: 79% increases in time-on-site, 16% jumps in average order value and 31% increases in conversion rate.
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