This week was a big one, not just for digital bigwigs like Instagram and Pinterest but for the entire Curalate team too. Let’s get started.
1. This week, Instagram partnered with 41 tech companies for the launch of its Instagram Partner Program, and Curalate is on the list. In fact, we’re one of just four partners to receive multiple specialty badges.
2. New research reveals that Instagram has officially overtaken traditional social outlets when it comes to influencing consumers. Instagram delivers more sales and consumer actions than any other social platform, with millennials being the most responsive group on the platform. Facebook placed second in terms of social contenders, followed by YouTube then celebrities and blogs – which were found to be the least influential medium overall.
3. One in five minutes spent on mobile devices is spent on either Facebook or Instagram, a statistic that illustrates one of the reasons monthly and daily user counts continue to skyrocket. And having a streamlined solution to adapt content from one platform to another will be essential for advertisers who will want to achieve the most value from their assets and manage campaigns at scale. Given this, running ads on both Facebook and Instagram is likely to be the new normal.
4. “Retailers everywhere are counting on one thing this holiday shopping season: the likes, swipes and tweets by their fans on social media will drive consumer behavior. Whether it’s in their favorite app or store, retailers are leaning on social media more and more to drive the bottom line. This holiday season will be different though. This is the year that social media becomes shoppable and shops become social,” explains Total Retail.
5. This week, Pinterest unveiled a visual search tool that allows people to search within images for items. And when images are searchable, we’ve seen that it leads to higher click-through rates.
6. Pinterest has captured the full attention of ad agency executives. How? Pinterest is positioning itself not only to make gains on Google in terms of intent-driven search, but also to compete with major ecommerce platforms as well. The power of the Pinterest platform is in tapping into the consumer’s purchase mindset at all stages of its process from inspiration, discovery and now all the way through the purchase itself.
7. Buy buttons have been gaining prominence throughout 2015. But despite all the major social networks testing or implementing them in some form, fewer than half of U.S. retailers were using them as of August 2015. That isn’t to say, however, that retailers aren’t intrigued by their potential. Retailers like JackThreads express that social buy buttons provide the opportunity to advertise and reach a larger scope of audience.
8. Marketing channels are like rooms in a house: Each one has its own function and purpose; yet they all flow together to provide a unified structure. Too often, social media is treated like the game room: a fun place to engage, but not essential. However, brands like Pottery Barn Teen are proving that social can be a cornerstone in generating revenue, by using products like Reveal and Like2Buy to drive commerce from their blog and Instagram content.