There are tons of tricks and treats in store this season for visual marketers. This Halloween week, we take a look at a few of the sweetest.
1. According to a recent poll released by Pew Research, the “proportion of online adults who use Pinterest and Instagram has doubled since Pew Research Center first started tracking social media platform adoption in 2012.” Additionally, “31% of adults are on Pinterest (up from 15% in 2012) while Instagram is up to 28% (up from 12% in 2012).”
2. With Halloween just around the corner, many Halloween-goers are turning to visual social channels to get some costume inspiration. In fact, Halloween Express just released an infographic highlighting the most-liked costumes since 2012, by state. A preview of their data: 2015 was dominated by ET-inspired costumes.
3. MVMT Watches used Promoted Pins to sell its line of quality, crafted timepieces, and found pinners convert at a rate 2X higher than users on other platforms – and with higher average order values, too. By enabling brands to reach and acquire customers in ways that aren’t possible on other platforms, Pinterest has become a vital commerce channel.
4. Another week, another channel monetized. Blogging platform Medium is planning to help people monetize their blogs by connecting them to brands. The vision behind the strategy is to “connect quality creators with brands who may want to work with them. [It’s] more than for [Medium] to necessarily sell ads and give every writer a few pennies.”
5. Huffington Post highlights how visual storytelling is not just a trend anymore, but rather an evolution in how consumers communicate with one another. And brands must keep pace if they want to be a part of consumers’ lives. How? Remain authentic, emphasize emotion and experiment regularly.
6. Campaign-driven calls-to-action for user-generated content often produce strong visuals, generate high engagement, and yield content that can be leveraged across a brand’s channels. Given this, Four Seasons Hotels recently launched its #FocusFSChallenge campaign to provide tips and getaways for the prolific Instagrammers in its community of fans and consumers.
7. According to new data from Facebook IQ, one-third of online shopping transactions are conducted on mobile devices. Specifically, among the purchases that were generated via ads on Facebook from January through May of this year in the U.S., 30% took place on mobile devices vs. desktop devices.
8. When done correctly, the benefits of using Instagram images within emails are clear. For instance, one fitness retailer delivered a 7X lift in engagement with product photos on their website just 24 hours after sending their first Instagram-infused email.
9. “Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That’s because, whether it’s due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be downright difficult to market to.” The solution? Use authenticity, brands and visuals to engage millennials.