The pressure to drive social and visual commerce is growing. And fast! This week, we take a look at how top brands are leveraging visual platforms to build meaningful relationships that result in revenue. Let’s dive in.
“A true omnichannel marketing strategy requires more than simply grafting social media and mobile elements onto a pre-existing marketing campaign. It involves immersing consumers into the brand across all channels in an interconnected, seamless experience.”
How can you make sure that you’re not that ad (you know, the one users wish they could mark as spam)? A look at the strategy behind ads—from brands like American Express and Taco Bell—to help better guide yours.
The jury is in: Retailers are gaining new customers through Buyable Pins. In a lot of cases, 90% or more of the buyers are brand new customers to the merchant.
“By enhancing the experience when consumers see the advertisement, brands increase the probability of consumers actually checking out the product on their mobile devices, which they carry with them everywhere they go.”
A study by Mavrck—which analyzed 1.3 million posts on Instagram—found that marketers might get greater engagement between 6 a.m. and 12 p.m., and less than 2% of Instagram posts happen between 8 a.m. and 10 a.m.
“People are there to plan their future. They are looking for really useful ads that will help them do that … that’s in everyone’s best interest. People are tired of ads that try to grab their attention away.”
“We all know the power of word of mouth, and there’s an element of that with UGC. Consumers are seeing their peers speak favorably of products and services. It’s trustworthy and it’s visual, and those are powerful things.”
“Social media’s embrace of Balmain will provide us with the daily reminders of the excitement of those who have found a new way to bypass traditional gatekeepers.”
L’Oreal Paris ran a campaign on Instagram in its Canada network and experienced an increase in top KPIs among the brand’s targeted millennial audience.
A new study from Curalate and the Internet Marketing Association illuminates how marketers are investing in authentic lifestyle images; how success is being defined and measured; and where marketers need support to effectively marry visual content and commerce. Here’s a taste of what we found.