Photo cred: Pinterest
The recent rollout of buyable pins is indicative of a much larger marketing trend: Commerce is no longer limited to stores and brands’ websites. On Pinterest and other similar channels, your pictures are now possible points of sale. In this week’s roundup, you’ll find detailed articles on Buyable Pins, Instagram’s improvement to search, hashtag best practices and more. Ready, break!
With Buyable Pins, select retailers will be able to add a “buy” button to products on Pinterest, allowing users to purchase products directly from the app. Have you seen one in the wild yet?
With Instagram’s new Search and Explore pages, it’s now easier than ever for consumers to discover timely, relevant photos based on hashtagged terms. But how many #tags should you be using: 0? … 2? … 10? Find out the optimal number of hashtags to use on Instagram with this analysis.
“Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.”
Saks Fifth Avenue is taking Chloé’s Drew handbag on a world tour – on social media. With their #WhereIsDrew campaign, fans are invited to share photos of their bags in glamorous locales. Select images will be shared on Saks’ shoppable #SaksStyle feed.
“… Despite the growth of online-only giants, retailers with a brick-and-mortar presence still control between 94% and 97% of the market, according to Harvard Business Review.” TIME lists key examples of of digital displays that merge online and offline shopping experiences.
“Instagram began rolling out photographs that were served at 1080 x 1080 pixels last week – a noted upgrade from its longtime size of 640 x 640. The reason for the change is to better serve users of the iPhone 6 Plus, which has a screen with both a greater width and pixel density than that of other iPhones.”
“Instagram’s reach in on the rise per eMarketer – a more than 30% increase in users this year and projected to reach more than 55% of the total social media network by 2019. This rise has been ascribed, at least in part, to an increase in interest from fashion brands.”
“Pinterest is a social media and content powerhouse. … Its success is exceptional, a pattern of continual growth — and a big share of that success owes to how Pinterest has shrewdly deployed email to onboard users, reinforcing its brand, engaging its community and giving marketers imaginative new options for reaching consumers.”
“How do you craft e-commerce content that results in conversions? Look to your consumers to provide insights and create relevant content. … In order to not only capture but also retain the attention of today’s consumers, brands must build meaningful experiences that provide a unique value to their audiences. This is most effectively achieved with great content.”
The marketers of today are cognizant of the millennial need for transparency before deciding to buy. Here are five brands who understand that keeping it real is required to thrive in today’s market.