As major social channels continue to integrate elements of ecommerce into their platforms, brands are seeing the opportunity to drive sales and engagement with powerful imagery. This week, we look at how the social and ecommerce spaces are growing closer together, and what this means for brands.
“This year social networks from Facebook to Pinterest, Instagram and Twitter, everyone is moving out of the mold of only engagement. Convincing advertisers and users that even commerce can happen on their platform is the new mantra.”
“According to researchers, email marketers leverage Instagram images less than 3% of the time, missing big engagement gains in the process. In fact, the popular social network delivers 58 times more engagement per follower than Facebook and 120 times more engagement than Twitter.”
“With Christmas right around the corner (yes, it’s coming), and Black Friday being the Holy Grail of sales and profit, curating well-intentioned and viable cookie pools will make paid promotion a breeze. Here’s how it’s done.”
“With declining traffic and loss of market share in a more crowded space filled with mono brand boutiques and large ecommerce players, department stores have to leverage their in-store capabilities with their online channels to capture sales from consumers seeking a seamless, hassle-free shopping experience.”
“With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up. Here are five ways the increasingly visual nature of social media is affecting brands.”
“Instagram is making it easy for any company to pitch its products next to filtered photos of sunsets and celebrity selfies. Previously only open to a select group of brands in the U.S., now any company in 30 countries can advertise on the platform with a “self-serve” option, with further international expansion planned for September 30.”
“Shoppers may still prefer the store for most purchases, but digital plays a big role before they decide what shops to enter. … To turn in-store browsers into buyers, brick-and-mortar retailers must provide a stellar experience; boosting engagement based on customer data and creating tailored experiences can help.”
To celebrate having been at New York Fashion Week for 10 seasons, Tumblr decided to do something big. This Fashion Week, Tumblr is selling a ready-to-wear collection for NYFW that will feature an exclusive Tumblr ready-to-wear line, which consists of pieces emblazoned with images from 10 of Tumblr’s top artists.
“Department store chain Saks Fifth Avenue is giving consumers a new way to experience its fall magalog through an animated Instagram feature. … Retailers are increasingly adding digital and social touchpoints to their publications, allowing consumers to interact with content via the channel of their choice.”
Curalate’s Success Team answers 11 questions from marketers to help provide an in-depth understanding of how brands can drive engagement and revenue with editorial-style content.