Introducing (drumroll, please) our Weekly Roundup! Here, you’ll find what you need to know every week to stay on top of industry news. Tune in weekly for the latest and greatest on Pinterest, Tumblr, Instagram, and the rest of the visual web.
Pinterest is moving toward a larger vision, aiming to change the way consumers retrieve information. In short, the social network wants to fill the gap between an idea and a specific search. The goal is to have Pinterest become the go-to resource for users who haven’t the faintest idea what they’re looking for – as well as those who are ready to buy.
In an innovative advertising move, Land Rover published a miniature novel on Tumblr, with moving illustrations and sounds to accompany the storyline. Will semi-interactive Tumblr-powered storybooks have a place in the future of automotive advertising?
Pinterest recently revealed that its male audience is growing more quickly than its female audience. Fun fact: More men now use Pinterest in the U.S. than read Sports Illustrated and GQ combined.
Instagram is delivering 58x more engagement per follower than Facebook and 120x more than Twitter. Whether you’re new to the network, struggling to engage followers, or ready to take your numbers to the next level, these quick tips are for you.
Instagram typos are now a thing of the past. Check out the why and how behind Instagram’s new feature, and start retroactively editing captions, locations and tags today.
Tumblr CEO David Karp envisions ads that are on par with the great TV and print campaigns of yore, which inspired people to become customers as opposed to one-time buyers. As Karp explained, users on Tumblr are in content consumption mode, so ads don’t disrupt the personal flow.
Previously, Charlotte Russe was only able to measure Instagram engagement in terms of likes and comments. Now, they’re turning that engagement into ROI.
This report looks at how social audiences have grown across 166 major magazines. A few key findings: Wired’s followers increased by 150%, and Popular Mechanics’ followers grew 37%.
For a deeper look at how you can leverage visual platforms to drive traffic and revenue, check out our latest guide here.
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