Among this week’s highlights: the science of Instagram filters, the amplification of UGC, and the evergreen nature of articles pins. Let’s take a look.
“Researchers at Yahoo Labs and the Georgia Institute of Technology examined 7.6 million photos uploaded from mobile to Flickr. Using a quantitative analysis of the number of views and comments, the team determined which photo-editing tools are the most effective. The results: In terms of engagement, photos that use filters are much more successful than photos that do not.
In fact, an audience is 21% more likely to look at a filtered photo and 45% more likely to comment on it.”
“Retailers are increasingly experimenting with ways to encourage consumers to snap and submit photos while engaging with their merchandise, from requesting selfies on their social channels, to leveraging influencers, to marketing hashtags in their stores. Better yet, consumers are answering the call. To truly unlock the potential of UGC, it’s important to consider all of the different (yet scalable) ways to collect and display these visual engagements.”
“The [Hawaii Visitors and Convention Bureau] is … employing a user-generator content aggregator program to help track and categorize video and other content – a particular challenge because of the huge amount of digital content about Hawaii, and the need to be able to correctly identify and employ appropriate content from each of the six islands.”
“For several publishers with ‘evergreen’ stories that are just as relevant today as they are six months from now, being on Pinterest is paying big dividends. Pinterest drives more traffic to About.com, for example, than any other social network. About.com told Forbes that users who come to their site from Pinterest are 200% more engaged—by time spent on the site and by stories read—than users who come from other social networks.”
“A number of fashion labels, such as Brioni and Hermès, have bypassed more established platforms such as Facebook and Twitter, choosing instead to expand their social presence to Instagram, a platform with high organic engagement levels.”
“If you have a physical location, then you likely have a lot of Pinterest- and Instagram-worthy content just waiting to be shared. If you haven’t done so yet, start exploring ways in which you can leverage your store to increase social engagement.”
“Seventy million images are posted on Instagram each day, but only a few are in the top tier attracting brands. Harpers Bazaar notes that product placement in blogger photos on Instagram is becoming much more prevalent, with Instagrammers now earning tens of thousands of dollars and making a living from the visual social network.”
Acuvue Hong Kong has partnered up with Fimmick for a new Instagram-led campaign, “See What Could Be.” Participants are encouraged to create their own unique hashtags on Instagram, which are used to represent their bold beliefs and passion on the theme to boost engagement through their friends.
“Women’s shoe designer Jack Rogers ramped up excitement for summer, a big sales season for the brand known for its classic sandals, by leveraging a countdown-themed giveaway on Instagram that offered users a chance to win one pair of its most popular styles each day, proving that social media-enabled contests are still potent with consumers.”
10. Pinterest improves Related Pins with deep learning, plans product recommendations using object recognition.
“We try to understand what’s in an image through that,” Kevin Jing, Head of Pinterest’s Visual Discovery Team, told VentureBeat in an interview at Pinterest headquarters in San Francisco last week. “We try to figure out what people want. That’s our job – to extract information from the image. It’s also our job to figure out how to use that information once it’s extracted.”
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