Spring is finally here, and has brought with it showers, flowers and another round of articles from across the visual web. This week, we take a look at which platform changes and social campaigns are enabling user and brand creativity.
This week, Instagram announced its newest app, Layout, that allows users to easily combine multiple photos into a single image. Learn how to use Layout from Instagram to get even more creative with your photos.
Pinterest’s home feed is the most frequently used area of the content curation app. That’s why, not long ago, they launched “Pinnability” – a system designed to surface pins by relevance, not recency.
Ah, Tumblr – birthplace to some of the most unique content on the web, from “TL;DR Wikipedia” to “Beyoncé vs. Zombies.” Eclectic as it may be, it is also proving powerful for brands. Follow this guide to start marketing your brand on Tumblr today.
Collectively, the top 10 magazine publishers on Instagram have more than 20MM followers. But in an age when Instagram success is measured by actions taken off the platform, it’s time to drive these social users on site.
“A study of major UK supermarket chains’ Pinterest presences has found that Tesco’s content is the most pinned. … Supermarket branded recipe ideas were the most shared material on the visual bookmark site, with an Asda recipe for a Penguin-themed festive cake earning more pins than any other supermarket web page.”
In celebration of March Madness, Acura has concocted pun-minded memes for Tumblr and other social channels, hoping to deliver a social media slam dunk.
“Along with recipes from ‘fashion friends’ like the creative director of Marie Claire and beauty magnate Bobbi Brown, Bergdorf has included its own dishes from its in-store restaurant into the Bergdorf Goodman Cookbook. … To increase awareness and share the included recipes, the retailer is also hosting a social media contest on Instagram, Facebook and Twitter.”
Yahoo has just launched its Yahoo Travel Explorers program, a “travel community” made up of 50 content creators producing original stories on their personal websites that they also post exclusively to a branded Tumblr page. Yahoo hopes that the stories from this program inspire other people to travel, and help increase their site traffic.