As social platforms continue to grow in size and capability, more and more brands are stepping up to the social plate. Let’s take a look at some of the biggest and brightest of the week.

1. Data proves that Kendall Jenner is a one-person perfect storm on social media.

Brands and personalities made quite the showing on Instagram during this season’s runway shows. To determine who dominated the Fashion Week social scene, Quartz conducted an analysis of Instagram data provided by Curalate. Get the skinny here.

2. How brands are generating revenue with Tumblr.

Major brands are now using Tumblr (the fastest-growing social platform of 2014) to drive sales and revenue. Take a look at these major brands’ forward-thinking ideas to inspire your own marketing strategies.

3. Lay’s Wavy Brand Chips makes Pinterest history with first-ever “Pinterest cookbook.”

Frito-Lay and DIY destination site Brit + Co have partnered to create the first-ever Pinterest cookbook, targeting millennial women. To select the recipes for the cookbook, Lay’s will post pins to invite input from their fans.

4. Retailers are tapping Instagram to drive sales.

“Retailers are always trying to squeeze revenue out of every Facebook status, tweet and Instagram they post, but it’s the photo-sharing social network that’s presented the greatest challenge. Here’s a look at how Nordstrom, Target, Michael Kors and Nike Women are peddling products on Instagram.”

5. Users prefer sharing branded Pinterest content on social web.

“Consumers share branded Pinterest content on the social web 150% more than general branded content. Some of the most shared brands on Pinterest include Verizon, Campbell’s Soup, Ford and Apple.”

6. Report: Brands are now posting more to Instagram than Facebook.

According to a new report by L2, brands are posting more content on Instagram. The reason? Brands know everything they post on the platform will appear in fans’ feeds. On Facebook, however, followers often won’t see the content unless brands pay to promote their posts.

7. Ted Baker pushes clever, filter-driven re-gram campaign on Instagram to promote new line.

“Over the next two weeks, working with Poke London, Ted Baker will upload specially-processed images to its Instagram account. The brand is asking people to re-gram or screenshot and re-post the images to their own Instagram accounts. And then by applying filters, various clues, hidden messages and challenges appear in portions of the image.”

8. How ASICS stepped up its Instagram game.

Athletic brand ASICS sought a means to transform Instagram engagement into measurable revenue. With some help from Red Door and Curalate’s Like2Buy, they achieved noteworthy results. A preview: Like2Buy contributed 30% of social media conversions during ASICS’ holiday campaign.

9. Lowes uses Tumblr to help customers build “home improvement confidence.”

“Lowes has launched its spring marketing initiative, which will ultimately drive consumers to its content hub on Tumblr. The campaign, created by BBDO New York, combines sports with home improvement to target men and position the brand as a tool and source of guidance.”

10. Marc Jacobs is using Instagram to find potential models (again).

#CastMeMarc is back. This week, Marc Jacobs announced a worldwide model call on Instagram in search for the new faces for his Marc by Marc Jacobs campaign. But this time, the designer doesn’t just want one model; he wants a group of friends to rep his fall/winter campaign.