As social platforms continue to grow in size and capability, more and more brands are stepping up to the social plate. Let’s take a look at some of the biggest and brightest of the week.
Brands and personalities made quite the showing on Instagram during this season’s runway shows. To determine who dominated the Fashion Week social scene, Quartz conducted an analysis of Instagram data provided by Curalate. Get the skinny here.
Major brands are now using Tumblr (the fastest-growing social platform of 2014) to drive sales and revenue. Take a look at these major brands’ forward-thinking ideas to inspire your own marketing strategies.
Frito-Lay and DIY destination site Brit + Co have partnered to create the first-ever Pinterest cookbook, targeting millennial women. To select the recipes for the cookbook, Lay’s will post pins to invite input from their fans.
“Retailers are always trying to squeeze revenue out of every Facebook status, tweet and Instagram they post, but it’s the photo-sharing social network that’s presented the greatest challenge. Here’s a look at how Nordstrom, Target, Michael Kors and Nike Women are peddling products on Instagram.”
“Consumers share branded Pinterest content on the social web 150% more than general branded content. Some of the most shared brands on Pinterest include Verizon, Campbell’s Soup, Ford and Apple.”
According to a new report by L2, brands are posting more content on Instagram. The reason? Brands know everything they post on the platform will appear in fans’ feeds. On Facebook, however, followers often won’t see the content unless brands pay to promote their posts.
“Over the next two weeks, working with Poke London, Ted Baker will upload specially-processed images to its Instagram account. The brand is asking people to re-gram or screenshot and re-post the images to their own Instagram accounts. And then by applying filters, various clues, hidden messages and challenges appear in portions of the image.”
Athletic brand ASICS sought a means to transform Instagram engagement into measurable revenue. With some help from Red Door and Curalate’s Like2Buy, they achieved noteworthy results. A preview: Like2Buy contributed 30% of social media conversions during ASICS’ holiday campaign.
“Lowes has launched its spring marketing initiative, which will ultimately drive consumers to its content hub on Tumblr. The campaign, created by BBDO New York, combines sports with home improvement to target men and position the brand as a tool and source of guidance.”
#CastMeMarc is back. This week, Marc Jacobs announced a worldwide model call on Instagram in search for the new faces for his Marc by Marc Jacobs campaign. But this time, the designer doesn’t just want one model; he wants a group of friends to rep his fall/winter campaign.
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