The red carpet is rolling out for stars and social platforms alike. This week, we take a look at the winning strategies brands and platforms have been employing on the visual web.
“2015 Oscar ballots have been cast and everyone is getting in on the prediction game, including Tumblr. The site tallied up the most-buzzed about movies and actors this season and has released a list of predictions based on users that may forecast this year’s big winners.”
“With the latest round, investors peg Pinterest’s value at more than twice the $5 billion price tag it was assigned when it last raised funds last May. The hefty valuation is a reflection of Pinterest’s potential as it remakes itself from a scrapbooking site into a destination to discover new things.”
Instagram has been very popular over the last year, enabling brands to increase awareness and social reach. But it still is a relatively new medium. Here are tips aggregated from some of the best Instagram campaigns of 2014 that can help any brand conquer the platform.
When used correctly, UGC can be a brand’s best friend. For some inspiration, The Huffington Post explores how brands like Kraft, Nissan, Harper’s Bazaar, and Warby Parker leverage UGC to deliver the best brand-building results.
“Publishers have been able to scale readerships at unprecedented rates over the past several years by gaming social networks, namely Facebook. Now, so-called viral publishers … are looking to diversify their mix of traffic referrers as a hedge should Facebook ever throttle distribution for publishers. Mic’s success on Tumblr provides an interesting lesson for publishers looking to similarly Facebook-proof their sites.”
“Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior,” says a company representative. “We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest.”
The New York Times is going all-in on Instagram to appeal to a new generation of news consumers. The goal behind the new push is to build awareness and loyalty for the New York Times brand, and particularly for the Times’ visual storytelling.
“Tumblr appears to be taking a harder stance against content infringement by its users. The popular blogging platform has reportedly been enforcing a “three strikes” policy and terminating some users’ accounts. In another move, Tumblr is blocking uploads of copyrighted songs and providing links to legal alternatives.”
With Pinterest’s Guided Search, users can now easily sift through the 750 million boards and 30 billion pins on the platform to find exactly what they are looking for. Mashable takes a detailed look at the new feature to find how users can get the most out of it.