So, at Curalate HQ, Juno was a bit of a bust. Luckily, there was plenty of excitement in the wild world of social to keep us on our toes. Here’s the latest news on the visual web.
Pinterest has changed its search settings so that users can tailor results based on gender. Says TechCrunch, “With the change, Pinterest is trying to maximize its usefulness to its male users.”
Tumblr’s newest initiative, Creatrs, will pair Tumblr’s artists with brands and advertising campaigns. From VentureBeat: “Creatrs and its adjacent Creatrs Network is a big opportunity for Tumblr to expand its advertising platform beyond the blog and out into the world.“
“At a time when most legacy retailers are still struggling to figure out the ins and outs of digital, Lilly Pulitzer is acing it. The legacy women’s retailer has embraced mainstream social media, carved a niche for itself and also driven e-commerce sales through it.”
4. Balmain’s creative director explains why he’s obsessed with social media and star power (re: Kim Kardashian).
Olivier Rousteing, the fashion house’s 28-year-old creative director, discusses how social media has driven Balmain into the millennial era. “I see that Instagram is the new way of selling and of communicating,” he says.
As Instagram matures, brands are seeking innovative ways to tie their efforts to sales. Check out how retailers like Nordstrom, Target, Z Gallerie, and others are driving their fans from Instagram to product pages and proving social ROI.
Pinterest is expanding its testing to place Promoted Pins directly into more users’ home feeds. Now, it’s imperative that Pinterest takes measures to ensure that Promoted Pins are relevant to users’ interests.
VisitBritain launched a Tumblr to feature “idyllic images of Paddington Bear, thatched cottages and macaroons” in an effort to appeal to the emerging visual generation. The tourist board’s head of marketing, Philip Taylor, believes Tumblr is edging out platforms such as Twitter and Facebook in terms of growth and engagement.
“On Tumblr, posts spread outward in networks of webs. They have drastically longer shelf lives than their counterparts on other social media outlets – reblogs, which make up 90% of Tumblr content, can make the rounds for weeks, months, even years, and with a tag search and a reblog or two, they can spring to life long after they’re published.”