Well, it’s official. The weather outside is frightful. But luckily for you, this week’s roundup brings us lots of delightful news. Whether you’re still catching up from the holidays or, like us, simply looking for excuses to stay indoors, your weekly dose of visual updates awaits. Happy 2015!

1. After much speculation, Pinterest finally rolls out Promoted Pins.

On the heels of a successful beta program, Pinterest has made ads available to all advertisers. According to Pinterest, brands who participated in the beta program reported a 30% increase in earned media over the course of the campaign and another 5% lift in the month that followed. Are you planning to experiment with Promoted Pins this year?

2. …But, Promoted Pins blend in so well, you might have trouble spotting them!

So far, word on the street is that Promoted Pins blend in better on Pinterest than on other social media sites. “Advertisers tell us Pinterest is the only place where their brand feels truly welcome,” Joanne Bradford, Pinterest’s Head of Partnerships, told The New York Times

3. Netflix is coming to Tumblr.

“Little is known about the company’s plans for their Tumblr page, but at the very least it seems users of the popular microblogging platform will have a new, go-to destination for gifs, clips and stills from their favorite Netflix original series.”

4. Follow these 4 tips to create consumer-driven social campaigns in 2015.

Looking for new and exciting ways to activate your customers in the coming year? Learn how Coca-Cola, Starbucks, Chobani and MINI UK are driving awareness, affinity and revenue by putting their fans first.

5. McDonald’s revamps their tagline and taps Snapchat to spread the message.

“The promoted Snapchat posts were part of a broader strategy to introduce our new brand vision… Snapchat is one of the most popular social media sites among millennials, so it’s only fitting that we’re active where our customers are as well.”

6. Tumblr CEO answers the question: “Is Tumblr the most expressive social platform?”

“Tumblr is the place where people can reveal their true identity and creativity… [While] sites like Facebook and Twitter have been pivotal in bringing about social and political change, Karp argues that Tumblr has a different, more reflective, role to play.

7. Instagram accounts now double as modeling profiles.

Modeling agency IMG Models recently launched the Instagram account “We Love Your Genes” to scout out up-and-coming models. “Instagram allows us to see potential models’ natural beauty in their everyday lives. They no longer have to spend lots of money on photo shoots or portfolios.”