By now, you might know that millennials have surpassed Gen Xers as the largest generation in the U.S. labor force. Soon, this demographic will carry the bulk of the spending power.
The bottom line? Marketers that fail to produce relevant content will miss out on loyal relationships with these valuable consumers. But with a solid understanding of who millennials are, and how they prefer to engage with content on different digital channels, any brand can win over this important generation.
Want to test how millennial-savvy you are? Take our quiz to find out!