Brands go where consumer attention goes. Today, that attention is on social media. It’s changed how people consume information and learn about the world around them — including how they learn about products and brands.
With billions of people inhabiting the major social networks, the content they thumb through has the potential of setting into motion a journey that leads from discovery to purchase. In effect, social media content is introducing people to things they never knew they needed in their lives. And those “what’s that?” moments are transformational for digital commerce.
To learn more about the intersection of social media and commerce, we surveyed 1,000 U.S. consumers about their online shopping habits. Are they discovering brands on social? How often do they shop online? Why are so many still frustrated after discovering something they like on social?
The takeaway? Visual content shared on social media has become the new storefront. It entices people to explore and, ultimately, gets them to buy.
Below is a snippet of our results in a handy infographic. You can also download our full report — which features complete breakdowns by age and shopping frequency.
How can your brand take advantage of the new social commerce landscape? Partner with Curalate. On average, our clients achieve: 79% increases in time-on-site, 16% jumps in average order value and 31% increases in conversion rate. What can Curalate do for your business? Contact us to find out.
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