It’s happened to all of us — you’re thumbing through a feed on your phone and you stumble upon something that you never knew existed but knew you needed in your life. That’s discovery. Discovery is a break from the mundane. It’s an invitation to new possibilities. In short, discovery feels good.
At Curalate, we want to make these moments happen more often. And now, with Curalate Showroom, we’ve made it easier than ever for people to get introduced to their next great find.
With Curalate Showroom, images and videos become a jumping off point to a whole world of products for people to explore. Using machine learning, these products are chosen for both their relevance and diversity. The result is the closest one can get to walking the aisles of your favorite store, online.
In addition to being an incredible consumer experience, Showroom is pretty awesome for marketers too. First, it’s insanely easy to create a Showroom — like, the best part of your whole day, easy. Second, you can put a Showroom almost anywhere. Our launch partners have already used Showroom in Facebook (paid & organic), Twitter, Instagram Stories, Snapchat, Pinterest, YouTube, and even email — all from one common interface that doesn’t require you to do something different for each channel you want to introduce commerce to. Finally, Showroom is neutral. With Showroom, how your customers engage with your products is your business and not someone else’s data that they try to sell back to you.
As of launch, Showroom already has 70 of the world’s most forward-leaning brands on board. Companies like Forever21, Soccer.com, David’s Bridal, GUESS, Lowe’s, Bon-Ton, Home Decorators Collection, Z Gallerie, DAVIDsTEA, Butter London, and many many more. During our beta phase, we rigorously A/B tested Showroom on various dimensions and incorporated the feedback of our launch partners, enabling us to get Showroom ready for showtime in nearly no time.
All those improvements ended up yielding incredible results. Showroom delivered:
- A 60X increase in products discovered versus a traditional “productized” social post
- A 50%+ decrease in bounce rates versus people who clicked from social directly to site
- A 45% increase in time on site compared to people who arrived via a social post directly
The conclusion is simple. Curalate Showroom dramatically improves the quality of traffic you get to your site and delivers you customers with far higher intent to shop compared to people who just don’t interact with the experience.
It’s time to offer your customers a new kind of pop-up shop that’s extraordinary, effortless and works everywhere. It’s time to connect inspiration and product discovery to compelling commerce experiences. It’s time to sell more with less effort. It’s time for Showroom.
Showroom in the Press
Showroom has been getting lots of attention from reporters around the country. Here are some of the publications that have highlighted Showroom’s game-changing capabilities:
- Glossy/Digiday: How Brands are Using AI to Close the Social Commerce Loop
- Martech Advisor: Curalate Unveils Curalate Showroom to Improve Content-Commerce Connections
- TechNewsWorld: SEO, SEM Rule Retailers’ Marketing Budgets
- Philadelphia Inquirer: Curalate Showroom helps brands get social, head off Amazon Spark
- Apparel: How Curalate’s New Showroom Feature Takes Social Commerce to the Next Level
Curalate helps more than 850 of the world’s leading brands sell online more effectively by creating compelling commerce experiences that adapt to how consumers discover products. On average, our clients achieve: 79% increases in time-on-site, 16% jumps in average order value and 31% increases in conversion rate.
What can Curalate do for your business? Contact us to find out.
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