The holidays come but once a year, and this season is positioned to be the most social one yet; 70% of shoppers plan to conduct research on smartphones before buying, and 44% expect to discover products while browsing social channels alone.
That’s why we’ve put together this list (and checked it twice – obviously) of actionable ideas designed to help you drive awareness, engagement and site traffic from two of the most powerful visual platforms that consumers will be on: Pinterest and Instagram. Print it out. Pin it up. And use it to plan a social marketing holiday strategy that gets you serious props.
So, is your team ready for the holiday rush?
As the holidays approach, there’s no question that brands will be vying for consumer attention and love, whether in-store, online, or across the social web. If you weren’t prepared previously, the tips outlined here offer a great place to start. (And if you were, then it never hurts to take a second look; you can’t be too prepared when it comes to this ever-evolving area of the marketing world.)
For an even deeper look at how you can leverage Pinterest, Instagram and other visual platforms to drive traffic and revenue, check out our latest guide here: