360

There’s nothing quite like July 4 in Philadelphia. It’s home to the Liberty Bell, Independence Hall and almost everything is named after Ben Franklin. During the holiday weekend, thousands of tourists flock to the city to see the historic sights and watch the fireworks display on the Delaware River.

(Of course, Philly holds a special place in our hearts because it’s where we launched Curalate five years ago, and it’s still home to our corporate HQ.)

It gave us an idea: Use our Revolve technology to create an interactive, 360 image revealing a variety of locations where people can watch the July 4 fireworks.

Who better to help with this project than Curalate’s resident drone pilot Christopher Kao. (He’s the guy behind the amazingly fun website Philly By Drone.) He shot the following 360 image from 226.5 feet above ground level at 2nd and Race Streets in Philly’s historic Old City neighborhood. Then we tagged the image with 20 locations where people can kick back and watch the fireworks.

Go ahead give it a try. Click, drag and take yourself on a virtual tour of downtown Philly in the image above.

We created this image using Curalate Revolve — which uses photo tagging to allow people to browse and discover things within a 360-degree photo. A more common application for Revolve is for retail brands to mimic the in-store experience. With Revolve, consumers can essentially walk through a virtual store selecting products they’d like to learn more about — and potentially buy. Want to see Revolve in action? Check out this Revolve we did for West Elm.

Happy Independence Day everybody!

Curalate helps more than 800 of the world’s leading brands sell online more effectively by creating compelling commerce experiences that adapt to how consumers discover products. On average, our clients achieve: 79% increases in time-on-site, 16% jumps in average order value and 31% increases in conversion rate.

What can Curalate do for your business? Contact us to find out.