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Mythbusters: Micro-Influencers School us on Influencer Marketing


Two successful micro-influencers dropped by Curalate HQ for a webinar. They gave us the inside scoop on influencer marketing and helped us debunk some common myths about the space.

  • Sabir Peele is the founder and creative director of Men’s Style Pro. He’s got 61,000 Instagram followers, works with brands like Adidas, Stella Artois, Movado, Cartier and Lincoln. He also hosts a video series for Esquire magazine.
  • Macarena Ferreira is the founder of a successful blog called The Material Girl. She has 24,000 Instagram followers and works with the Hair Cuttery, Neutrogena, Dunkin’ Donuts, Raymour & Flanigan, and plenty of others.

They dropped major knowledge during the webinar, explaining how smaller influencers reach hyper-targeted audiences, how deals are structured and mistakes brands typically make.


Want to find high-quality micro-influencers with an authentic voice? We’ve got you covered with Curalate Explore, which enables you to use granular search filters to discover the right influencers in minutes, not hours.

And if you’re ready to step up your Instagram game, check out our new Instagram dashboard. It’s your one-stop shop for planning, scheduling and analyzing all Instagram posts and stories. It saves you time, makes scheduling a snap and even helps you find influencers. Interested? Contact us today.

See how Curalate can help your business grow.

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