On your mark. Get set. Selfie! The holiday shopping season is here, and brands are already busy shifting their marketing dollars into high gear.
If you’re looking to connect with consumers where they are, then look no further than Pinterest, Tumblr and Instagram – the fastest-growing social platforms of today. In fact, new research shared by the Global Web Index shows that Tumblr’s active user base has grown by 120% in the last six months alone. This is followed by Pinterest at 111% and Instagram at 64%. To put this in perspective, Facebook, Google+ and YouTube saw a 43% increase in active users total during this same period of time.
Whether you’ve yet to launch a brand account, are looking to grow your own social communities, or are eager to develop visual messaging that resonates with your fans, we’re here to help. In our latest guide, we share 20 ways to leverage Pinterest, Tumblr and Instagram to engage consumers before, during and after a sale.
Learn how to:
- Make the most of your social share buttons
- Optimize your product descriptions and links
- Run campaigns that drive traffic and revenue
- Inspire your fans to share images of your brand
- Leverage your fans’ images to drive revenue
- And much, much more
In addition to what you should be doing, you’ll also find proven examples of brands that are getting it right – brands like BuzzFeed, Kahlúa, Lilly Pulitzer, The Ritz-Carlton, Urban Outfitters, Design Within Reach and others.