As we head into the busy holiday season, Black 5 Day and the end of 2018, we look forward to being a champion and instrumental partner for our clients during this crucial quarter. Today, we’re thrilled to roll out two new additions to our platform that will further amplify our clients’ ability to win at social commerce:
- Instagram Promoted Posts
- Instagram Conversions Metrics
Promote great content on Instagram directly in the Curalate app.
Curalate’s platform has always provided best-in-class insights on how well a brand’s organic content is performing on Instagram, and putting a little spend behind the best content has always been a logical next step in our clients’ workflow. Unfortunately, to promote a post on Instagram, our clients needed multiple logins and apps to make it happen. Today, our brands can take that step directly in our platform, saving them valuable time and optimizing the way they boost great content on Instagram. Besides benefiting from a more consolidated workflow, our clients are also able to measure clicks and revenue from these Promoted Posts within in the Curalate platform. We’re thrilled to see the inevitable productivity gains this feature will provide for our clients, especially at the start of the busy holiday season.
Access powerful e-commerce insights to understand the revenue impact of your Instagram activity.
Last year, we released a beautifully updated Instagram analytics dashboard where our clients can see all of the social metrics that matter most to them, like reach, change in followers, and engagement rate, all in one sleek dashboard. Today, we’ve added powerful e-commerce insights to that dashboard, including site visits, revenue, and conversion rates for Instagram Stories and Promoted Posts. We consistently strive to advocate for social media marketers and help them demonstrate how valuable their work is to their overall organizations, and nothing helps prove that value more than hard data. Insights such as change in followers and engagement rate help social teams make informed, data-backed decisions, but real revenue and conversion rate numbers from social give our clients a seat at the table to impact their organization as a whole.
What’s next you ask? We can hardly wait to tell! Pretty soon, you’ll be seeing even more Instagram features related to e-commerce… stay tuned!
If you’re a Curalate client and you’d like to learn more about these features, reach out to your Client Solutions Manager or send an email to firstname.lastname@example.org.