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Curalate + Instagram’s Updated API = Data-Driven Insights for Brands

Did you see the news? Instagram recently announced an update to their API. This update provides us new capabilities, such as saving Instagram Stories, while also providing us a range of new metrics to better understand the effectiveness of your posts and the makeup of your audience.

We’re excited to be amongst a select group of partners granted early access to the updated API. As one of only three Instagram Partners badged for both Community Management & Creative Platforms, we’re all about sparking curiosity amongst audiences and connecting curiosity to commerce.

We’re already hard at work integrating these updates into our platform. Initially, our focus will be on letting you do more with Instagram Stories. We’ll make it easier than ever to publish Stories, understand their performance, and use them as content that can introduce people to brands and products that they’ll love. In addition to Stories, we’ll be providing you additional metrics now available to us. Rather than drown you in data, however, our data scientists are looking at how we can inspire you with insights. Stay tuned.

At Curalate, we’ve got a unique perspective on how Instagram impacts marketers. It’s a vision rooted in the belief that social is no longer a silo, but rather a strategy woven throughout your marketing and commerce initiatives. This updated API reaffirms that vision and provides us with another opportunity to bring commerce and social closer together while keeping you at the forefront of digital innovation.

Curalate helps more than 850 of the world’s leading brands sell online more effectively by creating compelling commerce experiences that adapt to how consumers discover products. On average, our clients achieve: 79% increases in time-on-site, 16% jumps in average order value and 31% increases in conversion rate.

What can Curalate do for your business? Contact us to find out.

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