Want to understand more about Instagram’s latest API changes and what updates we’re making in our platform to adapt to them? Check out the information below.
What is Instagram’s API?
Curalate and other marketing technology companies rely on Instagram’s API to help you publish content, access insights, and source brand/UGC content from Instagram at scale. When you connect your Instagram and Facebook accounts in Curalate, we’re able to access data from Instagram’s API on your behalf, and pull that data into Curalate’s platform.
Overview of Instagram’s API Changes
Instagram updated its API to better protect the privacy of its users. Prior to making these changes, Instagram’s API provided programmatic access to personal information about any public user (like their names, profile pictures, all of their posts, and a list of their followers). This posed problems because it could enable bad actors to use that data in a harmful way.
That’s why going forward, you’ll still be able to see personal information and posts from any public user natively in Instagram’s app. However, Instagram’s API imposes limits on the personal information, posts and insights that companies like Curalate, who build on this API, can provide for a user, unless that user has a business profile.
What’s a business profile?
Business profiles are different from verified accounts, in that they’re much easier to get: Any user on Instagram can easily convert their account to a business profile within the app. (Read more about business profiles here.)
You can tell whether or not a user has a business profile by checking their Instagram account for contact information: Users with business profiles will have at least one button above their posts labeled Call, Email, or Directions.
In Curalate, we’ve added an indicator next to non-business profile user accounts that you’re currently sourcing content from, so you won’t have to check yourself.
Updates to Curalate’s Platform to Adapt to Instagram’s API Changes
The good news is: not much is changing. Instagram’s API changes require some minor updates and workflow adjustments in our platform, but we’ll still be able to support our core use cases.
See below for a quick overview of what to expect for core Curalate features.
|Explore Media||Searching for media by username||You will no longer be able to search by username to find media, so this section will be renamed “Explore Hashtags and Locations.” Moving forward, you can use Explore Influencers to search for users with business profiles.|
|Explore Influencers||Searching for, tracking, and vetting influencers||You can search for, vet, and track influencers who have business profiles. Influencers without business profiles will no longer appear in Explore.|
|Instagram Dashboard and Like2Buy||Summary||Your Top Followers list will be removed. Instead, we will replace this with a Top Engagers list, to show you top users who have recently @mentioned or tagged your brand.|
|Audience||You’ll still be able to see follower demographics and follower gain/loss. However, your Top Followers list will be removed, and will be replaced by a Top Engagers list to show you top users who have recently @mentioned or tagged your brand. For a limited time, you will still be able to click “View All Followers” and download a snapshot of that list for your records.|
|Engagement (Your brand’s analytics)||No change.|
|Mentioned & Tagged||No change.|
|Hashtags (Organic analytics)||Estimated engagement rate will only be available for users with a business profile. Potential impressions will no longer be available.|
|Fanreel and Rights Requests||Sourcing UGC from hashtags/locations/@mentions and tags||No change.|
|Sourcing UGC from a tracked user account||You’ll be able to source UGC from tracked users who have business profiles.|
|Requesting rights on UGC in which the user has @mentioned your brand in the caption||No change.|
|Requesting rights on UGC in which the user has not @mentioned your brand in the caption||You’ll be able to request rights with a modified workflow. See more details below.|
|Library / Collections||Tracking hashtags and locations||No change.|
|Tracking users||You’ll be able to track users who have business profiles.|
|Collections metrics||For organic content, estimated engagement rate will only be available for users with a business profile. Potential impressions will no longer be available.|
Requesting Rights on Instagram UGC
Due to Instagram’s recent API changes, going forward, we can continue to support automatic rights-requests for UGC from a hashtag or a location if the user has also @mentioned your brand in the caption.
- We’ll be adding a filter to your Fanreel moderation queue so that you can easily identify this @mentioned UGC and request rights. (You may already have this filter set up; if so, nothing is changing here.)
If you’re requesting rights for UGC from a hashtag or a location, and your brand has not been @mentioned in the caption, you’ll need to follow our new workflow, which will enable you to request rights by posting your message as a comment on Instagram.
- Note: You may still need to follow this workflow even for posts in which your brand has been @mentioned in the caption for a short period of time as our product team works to update our platform.
Want to see exactly how this will work? Here’s a quick video walkthrough:
Rights Requests: FAQs
- Will I need to be signed in to my brand’s Instagram account to request rights?
Yes, you will need to be signed in to your brand’s Instagram account on desktop in order to paste the rights-request message on Instagram and submit it. Remember, this new workflow only applies to posts in which the user has not @mentioned your brand in the caption.
- I’m not permitted to have access to my brand’s Instagram account password. What should I do?
If you can’t get access in order to use this new workflow, you may want to consider using a shared password management tool: we recommend LastPass. If using a tool like that is not an option for you, please reach out to your CSM or email email@example.com
- Will Curalate still monitor the post so that you’ll know when the user comments back with the approval hashtag?
Yep! Nothing is changing here: Once you paste and submit your rights request as a comment on Instagram, we’ll move that post into your Rights Requested queue. When the user responds with your approval hashtag, we’ll then automatically move that post into Approved, and it will be featured on your Fanreel.
Note: Requesting rights on more than one piece of content at a time won’t be supported moving forward because of this updated workflow.
For More Information
If you have any questions about these changes, please reach out to firstname.lastname@example.org.
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