Instagram is emerging as the most important social channel, surpassing other media platforms in terms of time spent and engagement. As Instagram races towards 1 billion active users, it has become the de facto place for consumers to learn about people, products and brands.
The rise of Instagram has made it a critical part of the marketing mix. Everyday, brands publish inspiring content that causes thumbs to stop and prompts people to ask, “What’s that?” This visual content is changing how people discover brands and products — and it’s influencing what they buy. So it’s no surprise that brands obsess over growing their brand presence, finding influencers and optimizing content on Instagram.
But as we’ve seen from the hundreds of brands we work with, this critical function frequently falls onto the shoulders of a small, scrappy and dedicated group of workhorses: the social media team. From engaging communities to creating stunning content to Instagram analytics, the social media team is the Swiss Army Knife of the digital marketing function.
So we set out to learn how we could give these folks some time back in their day and make their lives easier. After interviewing countless (actually, we counted) teams at brands big and small, we found that the tools social media teams use to implement their Instagram strategies are disjointed and painful. Screenshots, PowerPoints, Google Calendar entries, Excel, and Notepad are just some of the tools of the trade for getting the word out on Instagram.
Why are social managers forced to use antiquated, piecemeal workflows to manage content on the most important media platform in the world? Why is it so difficult to share results with upper management and collaborate with other teams in the organization?
We knew there had to be a better way. So we built it.
Introducing our new Instagram dashboard
Say goodbye to your planning hack and hello to Curalate’s sleek new workflow and insights. It saves you time, makes scheduling a snap and easily connects your strategy to results. And if you’re like many of our clients who are looking to further leverage influencers to get the word out, you’re going to love how easy we make it to discover people who matter.
Think of it as your one-stop shop for planning, scheduling and analyzing all Instagram posts and stories. It lets you see what your content looks like before you send it out into the world, and allows you to share posts with other people in your organization before publishing. The result? A workflow that encourages collaboration and Instagram posts worth sharing.
The changes represent our efforts to crowdsource our new workflow from thousands of social media managers across hundreds of brands. It also stems from our partnership with Instagram, who badged Curalate as an Instagram Partner in Community Management and Creative Platforms — meaning we get early access to new features and the most robust data and Instagram analytics.
Instagram Stories in a snap
A major driver of our new dashboard is Instagram Stories. We know it’s an increasingly large part of your marketing efforts, but the 24-hour restrictions on scheduling and analytics can increase your workload. With our new tools, you can schedule Instagram Stories far in advance and analyze performance metrics with data that will never disappear and doesn’t require you to log in to our app every 24 hours. Go ahead, enjoy your weekend.
Instagram influencer marketing made easy
The dashboard also makes it easy to find influencers and high-quality user-generated content (UGC). Partnering with the right influencers can get your products in front of new audiences and help drive brand awareness and sales. Finding and repurposing UGC showcases your products in real life, letting potential customers see how real people use them everyday. But finding those influencers and UGC isn’t easy. With our dashboard, you can use advanced filtering to find all of the UGC where your brand has been mentioned, dive into insights on top influencers and track influencer campaign performance.
It’s intuitive. It’s friendly. And it’s designed to give you a major edge on your competition.
We have so much more to share about our new Instagram dashboard. For more details, check out our dedicated web page. Interested in learning how Curalate can help your brand win at Instagram? Contact us today.