Brand: Guitar Center
Live Link: Click here.
Curalate Solution: Reveal
Guitar Center is currently selling a series of limited-edition Grateful Dead ukuleles in funky, psychedelic prints. To promote them, they featured an eye-catching Reveal on their ukulele category page header.
Why this is cool: It’s essential to promote limited-edition or limited-time products, and Guitar Center knew to put these front and center for anyone searching their website for a ukulele. Got a friend who’s a Dead Head and has also spent time in Hawaii?
How to Know What’s Best to Buy
Brand: Best Buy
Live Link: Click here.
Curalate Solution: Fanreel
Remember what it felt like to covet the latest and greatest toys on the playground? Best Buy taps into that feeling in a big way by sharing their fans’ latest tech buys in this #HowIBestBuy gallery.
Why this is cool: Best Buy is crushing it with user-generated content, which isn’t always easy to do with technology, and they give fans the option to either tag them on Instagram or upload a photo directly on their website. The gallery is also fully shoppable, with similar products featured in the same pop-up window. Tech lovers, assemble!
Showroom: A Reebok Story
Brand: Reebok UK
View Saved Story here: @ReebokUK Instagram (Click ‘Always Training’)
Curalate Solution: Showroom
With the new(ish) ability to pin Stories to your Instagram profile, brands can extend the life of their Stories past the 24-hour mark. Reebok’s Insta Stories are incredibly well-done, and they use Showroom links to let customers shop everything they see in them.
Why this is cool: Throughout the story, Reebok uses Showroom links for both videos and still images, giving inspired customers plenty of chances to shop their catalogue. You’ll be on your way to a stronger you in no time, and look fly while doing it!
This is the first installment of our blog series, ‘In the Wild Wednesdays,’ where we’ll be celebrating some creative ways our amazing clients use our solutions! We work with over 1,000 of the world’s most innovative brands and they inspire us everyday to build flexible, adaptable technology that surprises and delights their diverse audiences.
Want to be featured in an upcoming ‘Curalate In the Wild Wednesday’ post? Send us an email at firstname.lastname@example.org!