For countless brands, Facebook is a lifeline helping them connect with new customers, engage with their existing audience and send consumers targeted advertisements. Through its Facebook Marketing Partner Program, brands can find the world’s most innovative marketing technology companies to help them curate and distribute high-quality content at scale to billions of Facebook users. Curalate is proud to announce that it has been named an official Facebook Marketing Partner, joining a select group of technology companies recognized as proven partners in helping brands achieve their marketing objectives through Facebook.
“Visual content is the lifeblood of social networks. Curalate gives brands the ability to leverage the images and videos that surround them to drive discovery, engagement and revenue,” said Apu Gupta, Curalate CEO/co-founder. “The Facebook Marketing Partner designation is a recognition of our ability to provide a best-of- breed marketing solution to brands everywhere.”
Curalate provides the intelligence behind online visual content that helps to make the images and videos surrounding a brand aware of the products and services contained within them. In doing so, Curalate shortens the distance from a moment of discovery to a place of action for more than 850 of the world’s leading brands.
One way is through Facebook dynamic product ads (DPAs.) Many companies aren’t maximizing on Facebook DPAs because their images are automatically cropped at unappealing angles and they feature boring stock photos rather than the beautiful lifestyle imagery typically shared on social media channels. Partnering with Curalate makes those Facebook DPAs much more effective, leading to increased revenues for brands. Here are two examples:
QVC Increases Return on Advertising Spend (RoAS) by 30%
The global retail brand QVC originally relied on stock images to drive traffic from its Facebook DPAs to its e-commerce pages. While the brand was seeing some engagement with this imagery, it became undeniable that they could drum up a lot more interest by incorporating authentic photos into their product feed — so QVC tested the new strategy with a skincare product from the brand Philosophy.
Using Curalate, QVC took lifestyle content created for social and connected those pictures to the products contained within the images. QVC was then able to programmatically swap out their traditional product creative for their editorial creative.
The results were extraordinary:
- Curalate connected content outperformed traditional content 75% of the time.
- QVC saw a 30% increase in RoAS.
Creative Recreation Increases Ad Relevance by 80%
Creative Recreation is an innovative Los Angeles shoe company that uses inspiring visual content to show off its merchandise and make excited consumers into brand ambassadors.
With Curalate, Creative Recreation can easily determine which of its content assets best speak to its customers, and deploy those assets through Instagram ads. Because of that experience with Instagram, and with the help of Curalate’s data, technology and expertise, Creative Recreation is now deploying its most effective, relevant content to Facebook through DPAs and shortening the distance between engagement and revenue.
The results speak for themselves:
- 80% increase in ad relevance in just one month.
- Average 4X increase in total impressions for Q1 2016 compared to November 2015.
“Curalate’s platform has provided everything we need to be smart and strategic about choosing which images to use in our social ads, which in turn is driving greater engagement and higher revenues, and allows us to justify increasing our spend,” said Priscilla Rios, Social Media Coordinator for Creative Recreation. “Curalate has served as an on-ramp, guiding Creative Recreation through Instagram towards Facebook, and we couldn’t be more excited about what we’ve achieved so far — and what’s to come.”
Curalate being recognized as an official Facebook Marketing Partner follows the company’s selection as an inaugural Instagram Partner in November 2015. Find out more information on the Facebook Marketing Partnership here.