Many brands like you are building out influencer partnerships. Why not make better use of the content influencers are creating for you? Read on to see how our client Joie did just that using Curalate.
Since its inception in 2001, Joie has become one of the most sought-after contemporary lifestyle brands. They are known for their feminine and effortless clothing for the modern contemporary woman’s lifestyle. Joie routinely works with influencers, including Taylor LaShae, who create compelling content shared on social. This holiday season Joie wanted to bring this content into a lookbook that could inspire their website visitors as well.
Why create an influencer landing page onsite vs. on the influencer’s own channels? “The project was designed to act as our Holiday Dressing content, which we typically create in-house – like a holiday-specific lookbook,” says Tiffany Bowman, Senior Digital Communications at The Collected Group. This year, the team decided to experiment with influencer content in lieu of brand content, and promoted it via their site, in emails and social efforts.
Tiffany added, “Due to the craze of the holiday season, our site team was insanely swamped, and asking them to build a new page with the exact specs we needed was out of the question. We ran the issue by Curalate and of course, as always, they had a solution for us. The self-serve implementation was not only exceptionally easy, but it also allowed us to customize the page to look exactly how we wanted it to. We are already talking to Curalate about the next time we can implement this on on of our sites!”
Lifestyle content converts – whether a customer is exploring your site for the first time or is ready to buy on a PDP. With Curalate, creating moments of inspiration and discovery in your eCommerce environment is effortless.
If you’re interested in learning more about leveraging influencer content on your site, contact your Curalate Account Manager or reach out to firstname.lastname@example.org.