When we were a small startup in Philadelphia five years ago, we dreamt about becoming a global company. Now it’s a reality.

We’re proud and excited to announce that Curalate has expanded to London — where six hard-working employees are bringing our marketing technology solutions to European brands. They join over 150 employees in Philadelphia, New York and Seattle.

Farfetch and Lipsy are among more than 50 European brands already utilizing our platform to leverage visual content from a variety of sources and make it fully shoppable for consumers.

“We decided to set up the new office because we’ve been seeing great traction in Europe and picking up a lot of business just through making sales trips out there,” said Curalate’s Strategy and Operations Manager Luke Butler. “Having an official presence in London leaves us much better positioned to take advantage of that opportunity and grow the number of European clients we’re working with.”

Consumers are increasingly discovering products on a variety of digital touchpoints not optimized for commerce — like social media networks, blogs and email. Curalate connects those moments of discovery to commerce — enabling a seamless transition between off-site discovery and on-site conversion. The result? Curalate’s 800+ clients are seeing greater order values, conversion rates and customer loyalty.

“Browsing the aisles of a store is great for consumers discovering products, but there’s no equivalent to that discovery experience on a brand’s e-commerce site,” said Apu Gupta, CEO of Curalate. “We’re changing this by creating compelling shopping experiences wherever a consumer discovers a brand’s products online, and we’ve seen retailers increasing revenue per site visit by as much as 50%.”

“Curalate is engineered for the future of e-commerce, which is based on discovery rather than search,” Gupta continued. “As demand for paid search and costs go up, retailers are seeing diminishing returns. We help them to sell both on and off their websites. The technology drives discovery and commerce at scale.”

Left: Senior Client Partner Peter Berman and Director of Sales for EMEA Frank Lombos. Right: Senior Client Solutions Manager Harumi Hirata and Client Partner Katelyn Ares.

A recent survey of 3,000 U.K. shoppers found that 46% say the experience is just average — and only 40% said retailers anticipate their shopping needs “very well” or better. The Curalate platform uniquely positioned to help those U.K. brands succeed, said Director of Sales for EMEA Frank Lombos.

“We extend the buying experience beyond the website and make it consistent in offsite channels such as Facebook and Instagram. Commerce experiences are currently not optimized when you click through from places like Instagram or Facebook and we solve for that,” said Lombos. “It’s all about making the commerce experience more inspirational and relevant to the user. The challenge now is to go even further and bring the offsite channel user behaviors to the commerce site to maximize the experience for the consumer — which inevitably leads to increased conversion rates.”

How can Curalate help your brand sell online more effectively? Contact sales to find out.

Apu Gupta, Curalate, WWD, shopping, commerce, discovery, cloud, product, retail

Curalate CEO Apu Gupta preparing to speak at the Women’s Wear Daily Retail 20/20 Forum in London.