At American Apparel, visual marketing is crucial to helping the brand engage with its loyal fans and create buzz around its products. Whether the retailer is making its popular Instagram accounts shoppable or encouraging in-store customers to share photos online, American Apparel has consistently been one of the world’s most forward-thinking brands.
At the Curalate Summit on October 18, Thoryn Stephens, Chief Digital Officer at American Apparel will discuss what it takes to drive customer centricity in an omni-channel world.
The rapid change in how consumers communicate, digest content, socialize, and make purchasing decisions is causing digital marketers to continuously evolve their marketing tactics to increase brand engagement. Tackling the challenge of achieving real and measurable returns comes down to how well you understand where to reach your target audience, what motivates them to buy, and how to keep them engaged enough to return as a customer.
In his session, Stephens will discuss:
- Best practices and examples to leverage data and insights to better understand and respond to consumer behavior.
- The best methods for developing a flexible and multi-layered master plan that evolves according to customer shopping preferences and behavior.
- Strategies for maintaining transparency and synchronization between channels.
With 15 years of management experience, Stephens has been responsible for growth and strategic development within companies such as Fox Networks (Fox Broadcasting, FX Networks and Fox Sports) and Amgen. Stephens is a prominent business and web analytics professional with expertise in complex data problem solving, data architecture, consumer insights, testing/personalization/recommendations and systems development.
The inaugural Curalate Summit will be held on Oct. 18 at New World Stages in New York. It will be a unique gathering of leading industry brands and executives, where attendees can learn visual marketing best practices and acquire skills that will help build their careers. In this increasingly visual world, marketing is changing. Learn what the world’s largest and most innovative brands — like Neiman Marcus, Crate & Barrel, Apartment Therapy and BaubleBar — are doing to stay ahead. Learn more about the Summit, including speakers, agenda (and our sweet afterparty) here.