Curalate Summit Panel: Capturing Consumers' Attention

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Curalate Summit 2016

Panel: Creative Ways to Capture Consumer Attention

In a world of instant gratification where the average consumer attention span lasts about 10 seconds, companies are continually evaluating the most effective ways to reach and interact with their audiences.

With so many platforms and consumer touchpoints, where should brands focus their marketing efforts? What percentage of resources should be spent in the digital space and how much in the traditional space?

At the Curalate Summit on October 18, three leaders in the publishing, retail and travel industries will answer those questions and more. We’re really excited for this panel discussion because all three speakers have successfully garnered the attention of consumers using new and innovative campaign strategies.

The panelists are:

Carlie Lawrence

Director of Marketing and Social Media, BaubleBar

BaubleBar is a fast-fashion jewelry e-commerce company founded in New York five years ago. Prior to joining BaubleBar in 2015, Carlie spent 15 years working in strategy consulting and branding for companies such as Diageo, Unilever and Google. She is a change agent, growth junkie, data nerd, social media addict and shopaholic.

Carrie McBride

Managing Editor, Apartment Therapy

Apartment Therapy is a design and lifestyle website that helps people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online. With a background in documentary television, Carrie has worked at Apartment Therapy since 2007.

Naomi Jacobs

Social Media & Community Manager, QVC

QVC is a giant in video and e-commerce retailing. An early member of the social team at QVC, Naomi launched the brand’s presence on multiple networks and now drives the overall social marketing strategy across QVC’s 90+ social platforms. Over the past 5+ years with QVC, Naomi has been integral in scaling social throughout the company across its global markets, including QVC’s on-air and digital channels.

The inaugural Curalate Summit will be held on Oct. 18 at New World Stages in New York. It will be a unique gathering of leading industry brands and executives, where attendees can learn visual marketing best practices and acquire skills that will help build their careers. In this increasingly visual world, marketing is changing. Learn what the world’s largest and most innovative brands — like Neiman Marcus, Crate & Barrel, Apartment Therapy and BaubleBar — are doing to stay ahead. Learn more about the Summit, including speakers, agenda (and our sweet afterparty) here.

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