In the world of influencer marketing, less is more.
Brands have learned that paying high-priced influencers to model their clothes or show off their products is a big gamble — and oftentimes the return-on-investment just doesn’t add up.
So brands are increasingly turning to micro-influencers because they have loyal communities, drive higher engagement and generate like and comment rates that exceed influencers with higher followers. In fact 84% of micro-influencers charge less than $250 per branded Instagram post, and 97% charge less than $500, according to a study by Bloglovin. Compare that to influencers with more than 1 million followers who earn between $6,104 and $24,406 per post, according to Mashable.
At the Curalate Summit on October 18, an amazing panel will analyze why micro-influencers are driving serious results for brands and share some tips on how to find, engage and manage this powerful group. (Hint: If you’re looking for micro-influencers, check out Curalate Explore.)
Here are the participants:
Lauren Hise, Associate Marketing Manager of Social Media, Crate and Barrel
Lauren is a social media marketer with a background in journalism and an enduring passion for content creation. In her time at Northwestern University and Crate and Barrel, she has consistently developed programs that drive customer engagement and awareness through inspiring content with an analytical approach. Most recently Lauren has been working on Crate and Barrel’s ongoing influencer program, as well as overseeing the brand’s social channels.
Rachel Mae Smith, Founder, The Crafted Life
Rachel loves do-able DIYS and strives to make life colorful and fun on her blog The Crafted Life. Named by the Huffington Post as one of the Top 10 DIY Instagrammers, her work has also been featured in Martha Stewart Living, Good Housekeeping, Better Homes and Gardens, Real Simple and more. When she’s not brushing glitter out of her hair, you can find her exploring and photographing her current hometown of Philadelphia.
Abigail Gilman, Social Strategy Manager & Blog Editor, The Bon-Ton Stores
Abigail is aspiring to be an “aspiring fashionista.” She has a natural curiosity about customer behavior and a passion for social media strategy and influencer activation. In her current role, she focuses on integrating social media throughout the consumer decision journey and developing content that inspires. In her spare time, Abigail is an adjunct professor at Marquette University where she leads a course on Emerging Social Media Trends and coaches the next generation of social media rock stars.
Veronika Sonsev, Partner, Chameleon Collective (Moderator)
Veronika works with B2B clients in retail and digital media to help them accelerate revenue through strategy, marketing and business development. Recognized as a thought leader and industry expert, Veronika has spoken at dozens of retail conferences, including Shop.org Digital Retail Summit, FashionDigital and Goldman Sachs dotCommerce Day. She serves as an advisor to a number of startups and has been included in Fast Company’s League of Extraordinary Women and as one of TechWeek’s Top 100 digital leaders in New York.
The inaugural Curalate Summit will be held on Oct. 18 at New World Stages in New York. It will be a unique gathering of leading industry brands and executives, where attendees can learn visual marketing best practices and acquire skills that will help build their careers. In this increasingly visual world, marketing is changing. Learn what the world’s largest and most innovative brands — like Neiman Marcus, Crate & Barrel, Apartment Therapy and BaubleBar — are doing to stay ahead. Learn more about the Summit, including speakers, agenda (and our sweet afterparty) here.
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