What are the best strategies that brands can implement on Pinterest? How can brands use Pinterest to take customers from discovery to purchase as quickly and painlessly as possible?

Who better to answer those questions than Michael Akkerman, Head of the Marketing Developer Partner Programs at Pinterest. During his talk at the Curalate Summit on Oct. 18, Akkerman will explain:

  • How Pinterest’s platform has evolved over time in response to consumer behavioral shifts.
  • How Pinterest’s discovery platform helps brands bridge the gap between discovery and e-commerce, making the marketing experience better for consumers.
  • The organic and paid strategies brands are leveraging on Pinterest to improve customer journeys.

Originally from Sydney, Australia, Akkerman joined Pinterest in 2015 and is responsible for growing and managing the ecosystem of strategic technology partners — helping some of the largest brands and advertisers around the world be successful on Pinterest.

Before joining Pinterest, he was the Global Vice President at Kenshoo, an enterprise digital marketing software company. He joined that company in 2009 as one of the founding members of the New York team where he led the global pre-sales organization, managing teams across the Americas, EMEA, and APAC.

The inaugural Curalate Summit will be held on Oct. 18 at New World Stages in New York. It will be a unique gathering of leading industry brands and executives, where attendees can learn visual marketing best practices and acquire skills that will help build their careers. In this increasingly visual world, marketing is changing. Learn what the world’s largest and most innovative brands — like Neiman Marcus, Crate & Barrel, Apartment Therapy and BaubleBar — are doing to stay ahead. Learn more about the Summit, including speakers, agenda (and our sweet afterparty) here.