Today Curalate, the leading visual commerce platform, announced it has been recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities and source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties—ad tech, community management and content marketing—to help marketers meet their objectives. Curalate is the only visual commerce platform to receive badges in two of the three partner specialties—Community Management and Content Marketing—for our unique ability to enable marketers to engage and grow their Instagram community while connecting Instagram content directly to commerce.
In fact, we are one of only four companies in the entire Instagram Partner program with multiple badges due to our “full-funnel” solution, providing marketers the ability to generate awareness, drive traffic, and increase conversions from content and audiences on Instagram.
Our platform enables your brand to target new and existing audiences, monetize followers, and improve advertising effectiveness. Our client, home furnishings retailer Z Gallerie, utilized our marketing and audience-targeting capabilities to drive a 24% increase in catalog subscribers and a 62% increase in their Instagram return on ad spend (RoAS).
Modern marketers know that images are the new language of consumer behavior. As members of the Instagram Partner Program, we’re able to accelerate our efforts to connect visual content to commerce and bring the most innovative solutions to over 700 of the world’s most recognized brands.
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across Instagram.
Go here to learn more about the Instagram Partner Program.