We’d like to say a big THANK YOU to all the press that covered our announcement that we’ve been selected as an official technology partner for the Democratic National Convention in Philadelphia.
Wired wrote a thoughtful article about how the Democratic National Convention Committee is borrowing a page from retail brands aiming to promote and sell products online. The DNCC hopes to use the same channels to educate and engage voters:
Here’s how it will work. As people post photos and videos of the convention, a digital team of DNCCers and Curalate employees will organize the thousands of photos and videos into topics and create a stream with clickable content. Individual photos can include links to multiple things, from policy white papers to URLs for buyable DNC merchandise. The team will then post the curated content on the DNC’s website, its Instagram stream, and on monitors and screens inside the halls of the convention center itself.
Wired also discussed how the DNCC is tapping into a broader consumer trend:
When political campaigns first started to use social media, they largely relied on text-heavy platforms like Twitter, says Democratic National Committee chief innovation officer Andrew Binns. But the fast-moving flow of information on such platforms can be much more difficult to follow than a straightforward visual feed—something the DNCC appears to recognize. “It’s how people engage with news-making these days,” says Binns. What’s more, he says, visual platforms tend to skew younger, which could help the DNCC reach a broader audience, including people even outside of the Dems’ convention hall.
Technical.ly Philly offered even more insight into how the partnership works:
As users browse images on the convention’s website and Instagram account, they can click on them to be linked to what Gupta called “actively engaging content” — things like online petitions, platform descriptions and policy initiatives. “Today, consumers increasingly discover the world through imagery,” said Gupta. “What applies to products will begin to be applied for politics as well.”
Mayor Kenney and us press folk are getting a demo of what this partnership will actually look like pic.twitter.com/2kHcKblOai
— Technical.ly Philly (@TechnicallyPHL) July 11, 2016
The Philadelphia Inquirer interviewed an expert who said that the partnership could showcase Curalate’s technology on a global scale:
The deal, putting a small and fast-growing firm near the center of a high-profile mass-market event, “is a major coup for Curalate,” Steve Andriole, Internet pioneer and I.T. professor at Villanova University, told me. “It will provide a national, if not global, showcase for their capabilities. Startups are always looking for ways to enhance their footprints and their brands. They also need to make themselves visible. This deal does it all.”
CBS Philadelphia and KYW Newsradio ran this report, offering a visual example of Curalate’s technology at work:
The Philadelphia Business Journal highlighted this example of how the Curalate technology will work:
Users will be able to scroll and click through image galleries on the DNC’s website and Instagram account, tapping the photo to receive more information. For instance, the website and Instagram could display a photo of one of the 57 donkeys placed around the city and tapping the image will offer the viewer other details, like a map of other nearby places to explore. These galleries will be replicated in the Walls Fargo Center where the convention will take place.
Meanwhile, Newsworks made one of our favorite observations:
Mayor Jim Kenney looked overdressed in a suit and tie as he spoke at a podium erected in front of more than a dozen Curalate employees in more casual dress — one sported a cowboy hat — who sat, not in cubicles, but shoulder-to-shoulder at long worktables.
Engadget also reported on the news, examining how bringing e-commerce practices from retail could work in politics:
Whether the party manages to rake in more viewers or expand their appeal to a younger constituency, analytics hounds will probably be keeping a sharp eye on retail engagement’s first foray into politics.
Philadelphia magazine highlighted this example from DNCC Chief Innovation Officer, Andrew Binns:
A speaker at the convention like Cecile Richards, the president of Planned Parenthood, could be speaking, and then a convention goer would upload an action shot from the floor. That image can be linked to a petition on the Planned Parenthood website, and when a user clicks on that photo, they are immediately given access to tools to stand up for reproductive rights. “That kind of seamless experience is unprecedented in the political space and we want to use it to its fullest,” said Binns.
If all that press weren’t enough, the Democratic National Convention Committee gave us some serious love on Twitter:
— DemConvention (@DemConvention) July 11, 2016
And we’ve got to thank our buddies over at Bluecadet for this one:
— Bluecadet (@Bluecadet) July 11, 2016
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