Here in Philadelphia, the Democratic National Convention is in full swing — and Curalate technology is right in the middle of it. With more than 50,000 people in town  — from media personalities to politicians to delegates — there’s an unbelievable amount of visual content being created inside and outside of the Wells Fargo Center.

Curalate is partnering with the Democratic National Convention Committee to capture and deploy the best photos and videos that convention attendees are uploading to social channels like Twitter and Instagram. With Curalate’s technology, the Committee’s social media staff can make the visual content “intelligent” — meaning it’s connected to information about the party platform, blog posts about the event or details of attractions in Philadelphia.

For example, a photo of Michelle Obama was connected to the full text of her speech. A photo of four women from the Hawaii delegation (wearing leis and Aloha shirts) is connected to HawaiiDemocrats.org. A pic of a young Latina woman on the convention floor reveals a link to VoteLatino.org.

The actionable images live in two places: The DNC Fanreel on DemConvention.com and the Like2Buy page connected to the @DemConvention Instagram page. As long as the images are tagged with #demsinphilly, the DNC Committee can see the content, ask permission to re-purpose it, then make it actionable.

For the 2016 DNC, Curalate has deployed the same technology that allows more than 850 of the world’s leading brands shorten the distance between discovery and purchase online. But don’t just take my word for it, check out the DNC Fanreel for yourself: