Cristina Zaragoza of Style Anthropy with her adorably dressed dog Louie. Photo by Cristina Zaragoza. Courtesy of Collective Bias.
Cristina Zaragoza has an opinion that matters. On her popular blog Style Anthropy, she shares fashion tips, road-trip pics and clever gift ideas. On Instagram (where she has 14.3k followers) she shares pics of her adorable beagle Louis dressed in a tuxedo T-shirt as well as recipes for pineapple gin and tonics. She’s a successful influencer in the fashion/beauty/lifestyle space — and brands partner with her to capitalize on her niche audience.
Now Christina has a new feature to entice brands to work with her — shoppable imagery powered by Curalate. Check out this recent blog entry — a sponsored post about a trip Cristina and Louis recently made to PetSmart. If you hover over the second photo and click on one of the four Purina products depicted, you’ll be sent directly to a page where you can buy the item. See it. Buy it. That simple.
Making influencer blog content shoppable is yet another way that Curalate is connecting inspiration to action across the web. It all stems from an exciting new partnership with Collective Bias. By employing Curalate technology, content from Collective Bias’ network of influencers will now enable consumers to simply click on each of the products in the images — then make direct purchases. Bringing discovery and purchase closer together leads to higher levels of engagement and sales for brands.
Partnering with Collective Bias was a no-brainer for the Curalate team. Think about it: Nearly 60% of U.S. consumers take social and blog content into consideration while shopping. By integrating Curalate’s technology with Collective Bias’ Social Fabric platform, marketers now have a turnkey solution to seamlessly connect that content to a direct purchase. Brands using Curalate to power commerce have increased traffic to their site as much as 150 percent, with a 79 percent increase in time spent on site, and up to a 45 percent increase in revenue per visit.
“We’re making it easy to go from inspiration to transaction,” said Curalate CEO and co-founder Apu Gupta. “With Curalate, a consumer simply taps on a picture to see all the products within it, making discovering new products intuitive and fun. This innovative partnership between Curalate and Collective Bias combines the ability of influencers to inspire with the ability for consumers to take action.”
In addition to increasing revenue and traffic, brands unlock valuable consumer intent data around the types of experiences most likely to lead to sales for everyday consumer packaged goods (CPG) products.
“Our Social Fabric community of 9,000+ influencers reaches more than 120 million consumers – consumers who spend significant time engaging with their authentic and inspiring content. Our partnership with Curalate turns our content into a great tool for brands looking to close the gaps along the path to purchase,” said Bill Sussman, President, Collective Bias and Senior Vice President at Inmar. “As influencer campaigns continue to grow into one of the most important marketing strategies for brands, a seamless integration of content and commerce will be what drives real results.”
Curalate helps more than 800 of the world’s leading brands sell online more effectively. How? By creating compelling commerce experiences that adapt to how consumers discover products. On average, our clients achieve:
- 79% increases in time-on-site.
- 16% jumps in average order value.
- 31% increases in conversion rate.