At Curalate, we’re on a constant mission to connect inspiration to action. Something captures your interest online? We make it easy for you to purchase that item or learn more about it.
Three years ago, we made Instagram shoppable with Like2Buy, and it was a game-changer. Now, we’re partnering with Amazon Pay to offer a remote checkout option that makes those purchases even more seamless.
The first brand to implement our Amazon Pay integration is online luxury fashion retailer Moda Operandi. Boasting nearly 1 million followers, Moda Operandi is a force on Instagram and uses Curalate to power its shoppable Instagram gallery. Now, customers who visit Moda Operandi’s shoppable gallery can easily purchase the products they see by clicking the Amazon Pay button to pre-populate their payment and shipping information using their Amazon account information, then simply confirm their purchase on the brand’s site. Try it out for yourself. Click here to reveal a Moda Operandi image the brand shared on Instagram. Click one of the products, then click the Amazon Pay icon to make a purchase. It’s that easy.
“Customers increasingly discover new products through platforms like Facebook and Instagram,” said Curalate CEO Apu Gupta. “By enabling remote checkout via Amazon Pay, thumb-stopping images and videos can easily lead consumers from inspiration to action.”
As the debut retailer, Moda Operandi will release a social-first campaign on their Instagram account focusing on products for consumers to shop with Amazon Pay.
“We are committed to providing our clients with the best shopping experience possible, no matter how they prefer to shop,” said Moda Operandi, CTO Keiron McCammon. “We know our client is engaging with us on mobile for content and more recently, shopping.”
The Curalate-Amazon Pay partnership caught the eye of several reporters at major publications. Taylor Soper of Geekwire reported that it’s the first time that “people can buy products they discover via Instagram using Amazon’s payments platform.”
“Amazon continues to expand its payments platform that allows customers to use their Amazon accounts to pay on sites beyond Amazon.com. The company said in February that more than 33 million unique customers have used Amazon Payments since the service launched in 2013.”
Hilary Milnes of Glossy caught up with McCammon who said Moda Operandi is excited to offer customers a trusted payment source.
Amazon’s broad reach of members was appealing to Moda Operandi, too, considering customers making expensive luxury purchases online like to make payments through a trusted and familiar source. (For the retailer, the average order value is $1,500, and the most expensive item purchased via mobile was $80,000.) Through the few weeks of testing with the Like2Buy integration, Moda Operandi saw a “significant uptick” in conversions for first-time customers.
“They know a lot about their customers, and it’s a large reach for us,” said McCammon. “This is a way to leverage the Amazon brand to overcome people’s concerns with landing on the Moda site and maybe not knowing us. This is a way to feel more comfortable with the transaction.”
Jonathan Takiff of the Philadelphia Inquirer interviewed Curalate’s Strategy and Operations Manager Luke Butler, who discussed how the Amazon integration removes unnecessary friction in the buying journey.
“We’ve eliminated the need to hunt around the virtual store for the product. Now, all they have to do is pick the size and color of the garment and hit ‘purchase.’ If they have an Amazon account, all their shipping and credit card information will already be pre-populated in the system.”
Interested in how your brand can use Instagram to sell? Interested in connecting moments of inspiration to moments of action? Contact us! You won’t be sorry. On average, our clients achieve 79% increases in time-on-site, 16% jumps in average order value and 31% increases in conversion rate.
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